The time when Bevara Muralidhar Rao has decided to set up a charity organization to reach more and more, in order to bring long lasting light in the lives of sick, needy, destitute, and underprivileged from BPL. He constantly dreamt of creating livelihood to as many people, aligned with his core objectives. This is the founding seed to set up the ‘BMR Charitable Trust’.
A loving-world he created singlehandedly and proudly left behind an unparalleled legacy. His enlightening presence itself is enough to touch the lives in more than one ways. To a man who has been the light in so many lives. A man who was a hero to so many and who changed so many lives for the better. A man who knew how to fix any problem without hesitation and would give you the shirt off his back to do it. A man whose physical strength was unlike any other bit of his emotional strength, the strength he held to his core, in the fiber of his very being, far surpassed anything else. His sincerity and compassion for people was unlike anything other. His clear vision to share his wellbeing with society is deeply rooted and inspired from his humble beginnings, coexisted with crushing poverty and less privileged conditions.
Masters in Commerce and a Bachelor of Law degree from Andhra University, Masters in Business Administration from SP Jain, a qualified Cost Accountant and an illustrious Corporate history of 27 years, make him one of the most qualified and respected leaders internationally. Murali’s associations with both local and international names like Jumbo Electronics, LG Electronics and the cement giant Lafarge-Holcim, in the fields of finance and management administration, at a leadership level marks his passion for ‘education, ongoing learning and progress driven hard-work’. His visionary approach was often led by a practical yet in a profound manner. Through which, he effortlessly managed the most complex tasks in the easiest and effective way. One of the major success factors in his illustrious lifetime being, was his ability to collaborate with people and forge alliances. Another being, his ability to integrate the ideas of people of different backdrops and capabilities with a drive towards achieving common objectives. He was an automatic people choice and remained a people leader. People loved him irrespective of age, relation, gender and nationality.
Having high regards to the human values and value of human beings; his strong wish to expand the philanthropic initiatives in an organized manner increased, and so were his activities to help people in need, in various forms. This was the time when he has decided to set up a charity organisation to reach more and more, in order to bring long lasting light in the lives of sick, needy, destitute, and underprivileged from BPL (below poverty line). He constantly dreamt of creating livelihood to as many people, aligned with his core objectives. This is the founding seed to set up the ‘BMR Charitable Trust’; through which he wished to give a “Bright Morning Rise” to as many people. The family, under his ideological patronage, is committed to function with this trust, through his envisaged guidance and ensure, the activities are equally spread and shared between the targeted sections of society. His happiness lived in creating a happy environment. His definition of happy environment stayed on inclusive terms and ready to accommodate anyone and everyone. His life became his message and his message was to ‘live and let live’. He truly lived such a distinguished life, that is not only remarkable but also celebrated.