The time when Bevara Muralidhar Rao has decided to set up a charitable organization to reach more and more, in order to bring long lasting light in the lives of sick, needy, destitute, and underprivileged from Below Poverty Line. He constantly dreamt of creating livelihood to as many people, aligned with his core objectives. This is the founding seed to set up the ‘BMR Charitable Trust’.

Who We Are


Founded by Bevara Muralidhara Rao, fondly called by everyone as Murali (1968 ~ 2017) in 2016, to ensure a “Bright Morning Rise”, especially to those who are under constant challenges to meet the ends.


Murali had always dreamt a world that is free of poverty, where the basic needs of Food, Cloth, Shelter, Health and Education becomes an uphill task. His core dream was to mitigate the suffering from the lack of above.


Murali being a great leader himself; his vision remained, the people must be empowered and given more opportunities to rise and shine, irrespective of social standing. He idea of leadership was to make more leaders.

What We Do


Share Food, Clothes, Books, Toys, Medicine and Knowledge. There’s nothing like giving a child hope about future and we bring the aspiring hands to take part in this noble mission of "today's happy children are tomorrow's responsible future".


Care about the suffering, below poverty line. Disease and poor health are crippling the world’s progress and BMR consolidates the compassionate individuals’ actions, to take part in this magnanimous “mission of mitigating the suffering”.


Praying for those in need of divine help and spiritual interventions, can give us an unparalleled fulfillment, something that is beyond any tangible expression. Generous minds can own a prayer request, "seeking aid through the almighty".

How We Work

We channel your benevolence

Our aim is to both reach out the needy and be accessible to every genuine seeker. Our activities are solely dependent on the noble actions of generous people and we work through the motives of every contributor.

Let you feel the love in return

The core objective of helping those under the poverty line can be achieved only when we make this effort easier for benevolent hands, and show them back, of what happiness they have personally caused.

What Makes BMR Different

Philosophy of a great soul

BMR's only philosophy throughout his life, has been ‘Live and let Live’. His noble idea of ‘Bright Morning Rise’ is not to let any more children face what he had faced as a poor child. Not to let anyone face the suffering he had gone through during the intense battle with cancer, at a young age. It is our duty to spread his philosophy and make his soul smiling eternally.


Bharathi Bevara - Chairperson

Double post graduate in both Mathematics and English, along with a degree in B.Ed. – she comes with a vast experience of teaching and counselling. Equally benevolent hearted as BMR; as his wife, she matched his brilliance, philanthropy and philosophy. Mostly known to near and dear as a doctor for her passion towards health science, she takes up the mission of spreading BMR’s philosophy.

Sailaja Karanam - Trustee

A beautician by profession and a mother by choice – Sailaja is one gigantically energetic soul to be around. Her love, affection and undividable attention to BMR, makes her an integral part of his vision.

Giridhar Bevara – Trustee

MSc Psychology, Creative mind and a free soul at heart, Giridhar comes with considerable expertise in Films, Building and Farming in particular.Being the youngest brother of BMR - he is known in the inside circle, as a soul that can go to any extent when it matters, irrespective of who is the needy. Such a mindset makes him an automatic choice in this mission of sharing and caring.

Sreedhar Bevara - Trustee

Business Professional and Author – Sreedhar acts as an interface to carry BMR’s philosophy, globally.


Sumio Okawa-bmr

Dr. Sumio Okawa – Japan - Coordinator

Studied in Harvard, Doctor by research in Tokyo university, social worker by choice, service minded by heart – Sumi-san comes with a firsthand experience of serving the dark challenges of AIDS in African/Asian communities for more than a decade. In short, she’s an Epidemiologist and her contribution will be the fortune of BMR trust.

Jagdeesh Kumar-bmr

Jagdeesh Kumar Macherla – USA - Coordinator

An Instrumentation Engineer from BITS Pilani, highly successful IT professional, co-founder of the current AI based company he’s working in California, brilliant academician, clinical in approach, a known trouble shooter and above all a diehard fan of BMR, comes with one-objective of making BMR’s dream come true.

Vijay Kumar-bmr

Vijay Kumar – India: Coordinator

Passionate film-minded, artist and creative personality – Vijay has become BMR’s younger brother for the service mind he exemplarily demonstrated. He’s got a safe pair of hands when it comes to service.

Anil Tummaganti

Anil Tummaganti – India: Coordinator

Police officer by profession, entertainer by attitude, dependable in need and a trusted aide to BMR – Anil makes an essential part of BMR’s life. His idea of keeping the BMR’s philosophy alive is, only by spreading his noble intentions to every corner.

Swapna Sankhe/350x250

Swapna Sankhe – Dubai/India: Coordinator

One of the very closest friends, family advisor, brilliant writer and a wonderful heart to be around – Swapna, a corporate executive based out of Mumbai and Dubai, shares and cares about the common objectives of BMR, by being actively involved.

Philippe Benoit

Philippe Benoit – Spain: Coordinator

Good friend to BMR from Spain, beautiful mindset about humankind, unbelievably affectionate personality, a true family man and the chairman of ACT trading, comes on board with his one objective – a common objective that is very dear to his beloved friend BMR – Live and let Live.

Shaik Sharif

Shaik Sharif – Dubai: Coordinator

Family member and one of the closest to BMR, fun to be with and person of integrity – Sharif pledges to take the idea of BMR everywhere.

K.S.R.K Raju (Sai)

K.S.R.K Raju (Sai) - Coordinator

Hon. Secretary of Vizag CREDAI, one of the top quality realty-developers of Andhra Pradesh, energetic yet humble, positive yet vibrant positive minded, self-made man yet a giver – Sai is a soul that one falls in love with. His soulful equation with BMR is driving his contribution.

Jean Jo

Jean Jo – Zurich: Coordinator

Jean Jo and also fondly known as JoJo in the circles of near and dear – beautiful person, great mindset and with strong values towards people and environment around. An executive in Holcim-Lafarge, a French and a good friend of BMR - extends his wholehearted support to the cause.

Soma Goon

Soma Goon – Lagos: Coordinator

Philanthropic at heart and fervent to serve the underprivileged – Soma is an energetic personality, based in Lagos. Her active contribution to the BMR trust, is strengthened by her passionate approach on the ground.

Sunil Ramanathan

Sunil Ramanathan – Dubai: Coordinator

Sunil Ramanathan is an ardent follower of BMR’s philosophy and shares a very close bonding with BMR himself. His integrity, kind heart and passion towards society makes his contribution invaluable.